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SEED PACKETS
The Anna Archer Gardens
The Anna Archer Gardens is a combination botanical garden, sculpture exhibit, and low country zoo close to Myrtle Beach, South Carolina. It provides a peaceful retreat in a bustling vacation city with a total of 9,127 acres of historical landscaping. Whether just strolling around or following a tour, people will find seasonal exhibits of art and nature.
Student work at Tyler School of Art and Architecture,
Temple University
Soonduk Krebs, Art Director
ELEMENTS
Strategy
Naming
Web Design
Branding
Copywriting
Packaging
Wayfinding
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BILLBOARD ADVERTISEMENT
The Anna Archer isn’t a tourist attraction. It’s a cultural mecca for Lowcountry flora, fauna, and American sculpture.
BROCHURE
The Anna Archer is providing curated Carolinian culture to locals and tourists alike. With design elements derived from the juxtaposition between nature and sculpture, the identity focuses on creating an elevated tourist experience.
STAFF LANYARD
BUSINESS CARD
With a balance between tradition and modernity, and practicality and atypical, The Anna Archer focuses on showcasing the natural elements of the gardens alongside the sculptures.
EVENT INVITATION
SOCIAL POSTS
The Anna Archer aims to provide an alternative, upscale tourist experience in a location that is known for tacky gimmicks.
WAYFINDING
COPY OPTIONS
BRAND GUIDE
BROCHURE CLOSE UP
GIFT SHOP BAGS
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