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Val’s branding serves as a constant reference to the design of romances and books. A hero serif, nods to bookmarks, vibrant pinks and reds, and cheeky characters are used throughout to create an eclectic brand that is able to flex from merchandise to screen. Odes to pickup lines and playful footnotes bring that bold and sassy vibe of the characters to the copy.
Val's relies mainly on the use of the app to pair users with books that match their vibe. As such, the UI of the app had to match the eclectic spirit of the brand while ensuring the interface created a seamless experience for the user.
To introduce the app to the public, Val’s is launching an advertising campaign called “No More Fabios.” By playing off classic idioms and removing “fabios” (those really attractive men on classic covers) from the print ads, Val’s aims to welcome a new generation of romance lovers by making the genre as inclusive, welcoming, and contemporary as possible.
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